Evaluation Feedback

http://robertm-1995.wix.com/essex-express#!reviews-/cyz7

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Evaluation 2.0 Challenge of Convention

http://www.slideshare.net/555robertm555/my-newspaper-use-and-challenge-of-convention-autosaved

Evaluation 2.0

Evaluation

http://www.spicynodes.org/a/1a3f2066613940c0e325c4af091f7bc7

Poster

Page Two

Final Draft Front Page

Front Page Image

This is the image I plan on using for my front page of my newspaper and home page of website. i have edited the image in what I hope is an unassuming  way to make it more appealing as a front page picture

Advertisement Creation Steps

Advertisement For Newspaper

Circulation Figures Halstead Gazette

Publication Data

Total circulation	4513	Effective date	01/01/2009
Type of newspaper	P	Full Page Rate £	413
Frequency of publication	W	Column centimetre	3.30
Number of issues per year	52	Agency commission %	10
Number of pages	0	Column length	340
Advertising:editorial ratio	0	Format	T
Publication days	F	No. display columns	9
Audit period	Jan2012-Jun2012	No. classified columns	9
Audit code:	ABC
Detailed mechanical data available from

 

Coverage by Location

Location Name	Households	Circulation	Household Penetration %
Braintree	26936	432	1.60
Colchester Rural	31745	499	1.57
Halstead	11049	3582	32.42

Halstead Circulation Figures

Demographic Profile of the area

Total Population aged 15+ : 21616				Total of households : 11049
Total men	Total women	Total population aged 15-34	Total population aged 35-54	Total population aged 55+	Total population of social class ABC1	Total population of social class C2DE
10563	11053	5117	7543	8956	12686	8930

Newspapers in this area

Newspaper Name	Home Page	Type	Freq.	Circ.	Penetration	TOTAL Circ.	Tel	Audit Code	Audit Period
Braintree & Witham Times	www	P	W	378	3.42	10640	01376 343344	A	Jan2012-Jun2012
Colchester Gazette	www	P	E	302	2.73	15259	01206 506000	A	Jan2012-Jun2012
East Anglian Daily Times	www	V	M	394	3.57	28745	01473 230023	A	Jan2012-Jun2012
Essex Chronicle	www	P	W	120	1.09	26237	01245 600700	A	Jan2012-Jun2012
Essex County Standard	www	P	W	115	1.04	14832	01206 506000	A	Jan2012-Jun2012
Halstead Gazette	www	P	W	3582	32.42	4513	01376 343344	A	Jan2012-Jun2012

Script for Vox-Pox

Script for Vox-Pox.

We here at Essex Express are putting together an Audience Profile for our newspaper. We want to know who our readers are and how they prefer to access their news.

Questions:

How do you access news?

            -Online

            -From newspapers

            -Both

            -Neither/Other

How old are you?

How often do you buy a newspaper or access an online newspaper?

Would you prefer to buy a local or national newspaper?

Answers:

Person One

I access my news online.

I am 17.

About once a month, or if something interesting is happening.

National newspaper.

Person Two

Both

I am 21

Every week or so

National newspaper, occasionally local.

Person Three

Neither

I am 18

Very rarely

If I did I would by local

Person Four

Newspaper

I am 54       

Every week

Local

Person Five

Newspaper

I am 35

Every fortnight

National

Person Six

Both

42

Every couple of days

I but my local every week and a national about three times a week

Local Newspaper Stories

Local Newspapers will often struggle to find real, interesting stories, few can afford many field journalists so rely on the community to support the paper and write in with there stories. In return the local newspaper will do its utmost to promote small businesses in there area with quite a large amount of advertising, more so than national newspapers on the front page.

Consequently a lot of local newspapers have to use soft articles, articles which impact the local community if not in a positive way then  at least not a negative one. Such 'soft stories' may include births, marriages, local concerts or other human interest story.

There will also be stories categorized as hard stories which include vandalism, drugs and youth crime. These will be less prominent, depending on the community in question though often used as front page articles as they are the most likely to interest a wider audience.

Second Page of Newspaper

The second page of a newspaper will include a interest article, one that is not as attention grabbing or succinct as the article that earns the front page but still one of the most prominent articles in the Newspaper. The article itself will be a lot more content heavy and less picture heavy, with the majority of the story of the two page spread. There will typically still be a picture but it will be smaller. There will be more advertisement on this page than the front, it is the second most expensive place for Businesses to advertise in local newspapers.

Compare Print and Online Version of Newspaper

Editorial Interview

Comparison of First Draft and Advertizer

For the second draft I plan on adding several new options to the navigation bar, as well as changing the font and picture size. As well as a side bar which details another aspect of the newspaper. I will also reduce the amount of imagery and increase the amount of text. 

First Draft Website

http://robertm-1995.wix.com/essex-express#!home/mainPage

Interview with Essex Express Editor

So why did you create a new newspaper for the Essex area?

We here at Essex Express believe there is a niche in the market for a newspaper that covers the whole of the Essex, there are a modicum of newspapers that cover towns, cities and even villages in Essex, but not one that encompasses them all. We believe that what happens in neighbouring towns is just as important that what happens in our own, and is equally as impacting, if crime rate rises in Whitlam, people in Silver End will want to know about it.  

What is going to be the focus of your newspaper?

We will of course write about the typical newspaper stories, such as sport and crime, but we are by no means a typical newspaper, we will celebrate community and individual achievement as well as on local success stories. We do not agree with the attitude of national press in regards to focusing exclusively on economic problems or on the campaign to prosecute are young people. Instead we will look at local business, which ones are doing well and which ones need the help of the community to pull through, we will look at the achievements and accomplishments of our young people and ensure they are celebrated as they should be.

In your opinion how important is local press to your community?

We believe that the local press is paramount to the promotion and continuation of unity and integration in our community that the standard of local media reflects on the people of the area. Here in Essex we enjoy some of the best local newspapers, that promote community spirit in every town they cover, our goal is to interest people in what is happening in other areas of the county, to strengthen are society and get people involved in local projects.

What can you tell us about the nature of your newspaper, its political views and so-on?

As any good editor will tell you are newspaper will strive for impartiality in all things. Politically we will examine the impact of the decisions of local MP’s on their constituents. We will hold all stories the highest level of scrutiny to ensure impartiality and truth. It is the aim of Essex Express to bring you the facts, we believe that the people of Essex are smart enough to reach their own conclusions and will let them do so.