Newspaper Website First Draft

http://robertm-1995.wix.com/essex-express#!home/mainPage

Recommended Blogs to look through

http://maddimearsa2media.blogspot.co.uk/
http://lucyeveritta2media.blogspot.co.uk/

Basis for third draft

This is the newspaper im going to base my third draft on, with the location in the masthead smaller than the name and varying colours to articles as well as a column for articles on other pages and adverts at the bottom

Another students Blog

http://tiffsmediablog.blogspot.co.uk/2009/11/generic-conventions-of-newspaper.html
some interesting ideas for future reference

Comparison of Second Draft to the Daily Mail

I have based the second draft  of my newspaper on the Daily Mail adding more advertisement, increasing the size of the caption from my first draft, as well as reducing the size of the masthead and the picture. I also added the beginning of a second article with accompanying picture. This is slightly different form the Daily Mail but I wanted to make this one as different as possible from the first attempt so when I ask people to compare them I can get more of an insight into what attracts the buyer when it comes to newspaper, is it the amount of content or the lack of it. As well as which colour scheme is most eye catching, I cloned the placement of the masthead   as well as the surrounding adverts.

What I want to change in future drafts is the placement of the newspaper's website beneath the masthead as well as making the price more obvious. 

Second Draft Essex Daily

Article 2 Unemployment in the Braintree Area

Unemployment in the Braintree area hit an all-time high this week at 4.2% at around 2500 people. This may seem low, and indeed compared to some areas or Britain such as Ayrshire at 7% and southern Glasgow at 6%. However this figure of unemployment is the highest it has been since the 60’s and the question has to be asked what the local government is doing to combat the growing unemployment. Braintree MP, Brooks Newmark (43) stated in a speech earlier today ‘we the Braintree District Council and the Coalition government are committed to tackling unemployment in the south-east and in particular the Braintree area.’ What exactly ‘tackling unemployment’ entails is unclear as the budget for infrastructure and public works for the Braintree area has been reduced by 7% this year and what projects have been authorized have had low work force requirements.  

Leo the Lion Article

Lion Loose

Pandemonium has fallen in the Northern District of Colchester early Saturday morning after and fully grown lion escaped Colchester Zoo. Leo the Lion (no joke) escaped his enclosure around 6am on the 2^nd of September and is yet to be recovered by the Zoo staff or the Emergency Animal Response Unit (EARU). Derek Krewe, Zoo manager, 45 made a statement earlier today claiming 'no effort or expense is being spared in the recovery of the animal' also the the enclosures at Colchester Zoo are 'state of the art and completely secure, he described Saturday's events as a 'freak accident'. Conversely Zoe Shurl, 26, Head of Cats at Colchester Zoo had quite a different view of the events on Saturday descrying the enclosures as 'aged and outdated' she also claimed that 'the Zoo and in particular the Large mammal department are grossly understaffed and underfunded'. Ms Shurl blamed the lions escape on the 'poor quality of the enclosure both for security and comfort for the cats and the lack of training for the staff'. Overall something to worry about considering that that Leo enclosure was shared by seven she-lions and several cubs. Colchester Council member Richard  Sprinfeild, 59, told us that 'the culture budget for the Colchester Constituency has been radically reduced, combined with a fall in Zoo visits has led to a lack funding for new enclosures to be built, despite the fact that they were due to be replaced earlier this year.

Compare my Tabloid to Local Newspaper

Master head: Somewhat similar colour scheme red and white, though the Halstead Gazette also has black aswell and and email address underneath, which I am thinking of adding to mine to add authenticity.
Advertisements: the Halstead Gazette has multiple advertisements for local businesses whereas my newspaper only advertises its price and competition, this is something I will need to remedy later
Text: The Halstead Gazette has around 300 words to my newspapers 100, though my newspaper has more than The Sun on which it is based, I am happy with this compromise, but I will try newspaper drafts in future with both more text and less to see which seems most realistic.
Font: As I have stated my newspaper is based on The Sun which is were the font for my master head is from, I believe the font style is used to be memorable the font in my article is standard.          The Halstead Gazette  uses a fairly standard font relying on the impact of the colour scheme and lack of competition the sell the newspaper.
Price: My newspaper is on offer at 50p while the Halstead Gazette is 40p regularly, I will make a questionnaire to see what people would expect to pay for an local tabloid.
Content: Overall the Halstead Gazette content is more intellectual in its content than my own and more concise and profesional in its writing style.

First Draft of Newspaper

Newspaper Plan

Newspaper Plan
Article one Leo the Lion Front - Front Page main article with caption and large picture
Article two Unemployment in the area - Front Page at the bottom continue on Finance page
Article three Struggling Businesses - Finance page

Venn Diagram of Broadsheet, Tabloid and Local Newspapers

First Draft of Newspaper Advert

The idea of a collage of pictures is something that I wanted to experiment with, so I made an advert in this style for an National Tabloid newspaper. For my advert for an local newspaper I will use local public figures and places for the collage.

The Advertisement of Newspapers.

Most national newspapers are household names, this does not prevent multi-million pound advertisement campaign, designed to get the edge on the competition. Local newspapers will try to advertise more out of an desire to become well known rather than to beat local competition, this is because there is rarely much competition for the market for local newspapers, it is rare for an area to support multiple local newspapers. Local newspapers do have to compete with national newspapers, which considering the difference in resources is not always easy. There will always be an more interesting national story than anything that happens locally, therefore local newspapers must try an interest the public in local events.

Local Newspaper Lynn News Advertisement

The Guardian Billboard

Daily Telegraph Billboard

 Both local and national newspapers will use Billboards for advertisement, though they are admittedly slightly different in size. As the Guardian is already an well known newspaper they try to advertise there impartiality and neutrality while the Daily Telegraph advertises the diversity in its content with imagery. The local newspaper adverts try for shock and impact to get people to read there newspaper the bold block capitals are used for a high impact caption, they are also deliberately vague in the wording to intrigue passers by and fill them with an desire to find out the rest of the story   

Local Newspaper Advertisment

Advert Plan

To make my newspaper advert I am going to take pictures of people dressed as local officials, politicians, police and criminals, I plan on incorporating Headlines from newspapers in the style replicated from an former media student. I plan on making an poster which combines local headlines and pictures in a collage with my slogan at the bottom.

Language

The language of an newspaper will depend on its target audience, those aimed at an younger audience will use more provocative and evocative, sometimes informal language. The sentences will be short and succinct and aim for high impact writing.

Newspapers aimed at middle aged to an elder demographic will typically use more formal and descriptive style of writing. Local newspapers will typically have the same style. All newspapers will use small font size 10 or 11 with an bold style for the first few sentences before returning to regular.

Mast Head Final Draft

The Final draft of my Masthead

Handout Results

I found that the Slogan; Keeping it Current was the most popular, the first of the three fonts was the most popular, but what was most interesting was the feedback for the Masthead, I found that the Essex Daily was the most popular layout, but that the name of the paper itself is less than eye-catching. Therefore in my advert I am going to change the name of the paper masthead but retain the style.

Handout Questioniare to for Advert

I want to make an advert that best appeals to my target audience so have made this small handout questionnaire to find out which slogan and slogan font to use as well  which Masthead to use.

Questionnaire Results

I asked 20 local people to fill out my questionnaire to find out: what I should name my paper; what colour scheme to use; how much to price it, and also what paper they are most likely to read in order to study what makes an newspaper appealing. I found that Halstead Express was the most popular name, red and white the most popular colour scheme and people expect a price of between £1.11-£1.50 and also that the Sun is the most popular newspaper from my study group.

Questionnaire Results Bar Charts

Questionnaire

Mast Head 2nd Edition

The second draft of a master head based on the Daily Mail logo.

First Draft of Masthead

This is my first attempt at master head for my newspaper, based on The Sun Newspaper

Tabloid Front page conventions

Tabloids in the UK include, The Mirror,  The Sun and The Daily Mail.
Typically the name of the newspaper will be in large white font embedded on red, creating a high contrast high impact and easily recognizable Logo. The Daily Mail breaks the trend the name of the paper is printed black on white in Old English font with the royal crest in between the words, perhaps to indicate at the Nationalistic nature of the newspaper.
It seems the something of the nature of the Newspaper can be derived from the Master head of the paper. Red on White will typically be a low-brow newspaper focusing on, celebrity, sport and overall inconsequential matters. Black on White with an royal emblem such as Daily Mail and the Independent will typically right wing newspaper focusing on politics, internal and international affairs and finance, though they will most likely have sports section as well. 

A Tabloid will focus on one article on the front page and accompany it with an large picture and a caption. the more outlandish the better, the caption will often be an pun or alliteration, the cleverness of the pun and the amount of writing on the article depending on the target audience of the Newspaper.

Examples of Newspaper Logos

I plan on showing this document to people in my area to find out which people find the most eye catching, as well as which Logos have connotations of, intelligence, celebrity and which are unappealing and why. 

So far I believe the Jubilee sign signifies an right wing paper which are anti immigration. Those aimed at the working population are white on red. Conversely the broadsheet The Guardian is in blue when it is a left wing paper which is more commonly associated with the colour red. The Guardian logo is in lower case, which has been scientifically proven is easier to read, and done in two shades of blue, overall it creates an easy to read master head with connotations of intelligence. In contrast the Independent logo is in block capitals, which coupled with the picture has an high impact effect. The Financial Times logo is perhaps the most droll of the selections, it has connotations of intelligence, and law.