Poster

Page Two

Final Draft Front Page

Front Page Image

This is the image I plan on using for my front page of my newspaper and home page of website. i have edited the image in what I hope is an unassuming  way to make it more appealing as a front page picture

Advertisement Creation Steps

Advertisement For Newspaper

Circulation Figures Halstead Gazette

Publication Data

Total circulation	4513	Effective date	01/01/2009
Type of newspaper	P	Full Page Rate £	413
Frequency of publication	W	Column centimetre	3.30
Number of issues per year	52	Agency commission %	10
Number of pages	0	Column length	340
Advertising:editorial ratio	0	Format	T
Publication days	F	No. display columns	9
Audit period	Jan2012-Jun2012	No. classified columns	9
Audit code:	ABC
Detailed mechanical data available from

 

Coverage by Location

Location Name	Households	Circulation	Household Penetration %
Braintree	26936	432	1.60
Colchester Rural	31745	499	1.57
Halstead	11049	3582	32.42

Halstead Circulation Figures

Demographic Profile of the area

Total Population aged 15+ : 21616				Total of households : 11049
Total men	Total women	Total population aged 15-34	Total population aged 35-54	Total population aged 55+	Total population of social class ABC1	Total population of social class C2DE
10563	11053	5117	7543	8956	12686	8930

Newspapers in this area

Newspaper Name	Home Page	Type	Freq.	Circ.	Penetration	TOTAL Circ.	Tel	Audit Code	Audit Period
Braintree & Witham Times	www	P	W	378	3.42	10640	01376 343344	A	Jan2012-Jun2012
Colchester Gazette	www	P	E	302	2.73	15259	01206 506000	A	Jan2012-Jun2012
East Anglian Daily Times	www	V	M	394	3.57	28745	01473 230023	A	Jan2012-Jun2012
Essex Chronicle	www	P	W	120	1.09	26237	01245 600700	A	Jan2012-Jun2012
Essex County Standard	www	P	W	115	1.04	14832	01206 506000	A	Jan2012-Jun2012
Halstead Gazette	www	P	W	3582	32.42	4513	01376 343344	A	Jan2012-Jun2012

Script for Vox-Pox

Script for Vox-Pox.

We here at Essex Express are putting together an Audience Profile for our newspaper. We want to know who our readers are and how they prefer to access their news.

Questions:

How do you access news?

            -Online

            -From newspapers

            -Both

            -Neither/Other

How old are you?

How often do you buy a newspaper or access an online newspaper?

Would you prefer to buy a local or national newspaper?

Answers:

Person One

I access my news online.

I am 17.

About once a month, or if something interesting is happening.

National newspaper.

Person Two

Both

I am 21

Every week or so

National newspaper, occasionally local.

Person Three

Neither

I am 18

Very rarely

If I did I would by local

Person Four

Newspaper

I am 54       

Every week

Local

Person Five

Newspaper

I am 35

Every fortnight

National

Person Six

Both

42

Every couple of days

I but my local every week and a national about three times a week

Local Newspaper Stories

Local Newspapers will often struggle to find real, interesting stories, few can afford many field journalists so rely on the community to support the paper and write in with there stories. In return the local newspaper will do its utmost to promote small businesses in there area with quite a large amount of advertising, more so than national newspapers on the front page.

Consequently a lot of local newspapers have to use soft articles, articles which impact the local community if not in a positive way then  at least not a negative one. Such 'soft stories' may include births, marriages, local concerts or other human interest story.

There will also be stories categorized as hard stories which include vandalism, drugs and youth crime. These will be less prominent, depending on the community in question though often used as front page articles as they are the most likely to interest a wider audience.

Second Page of Newspaper

The second page of a newspaper will include a interest article, one that is not as attention grabbing or succinct as the article that earns the front page but still one of the most prominent articles in the Newspaper. The article itself will be a lot more content heavy and less picture heavy, with the majority of the story of the two page spread. There will typically still be a picture but it will be smaller. There will be more advertisement on this page than the front, it is the second most expensive place for Businesses to advertise in local newspapers.

Compare Print and Online Version of Newspaper

Editorial Interview

Comparison of First Draft and Advertizer

For the second draft I plan on adding several new options to the navigation bar, as well as changing the font and picture size. As well as a side bar which details another aspect of the newspaper. I will also reduce the amount of imagery and increase the amount of text. 

First Draft Website

http://robertm-1995.wix.com/essex-express#!home/mainPage

Interview with Essex Express Editor

So why did you create a new newspaper for the Essex area?

We here at Essex Express believe there is a niche in the market for a newspaper that covers the whole of the Essex, there are a modicum of newspapers that cover towns, cities and even villages in Essex, but not one that encompasses them all. We believe that what happens in neighbouring towns is just as important that what happens in our own, and is equally as impacting, if crime rate rises in Whitlam, people in Silver End will want to know about it.  

What is going to be the focus of your newspaper?

We will of course write about the typical newspaper stories, such as sport and crime, but we are by no means a typical newspaper, we will celebrate community and individual achievement as well as on local success stories. We do not agree with the attitude of national press in regards to focusing exclusively on economic problems or on the campaign to prosecute are young people. Instead we will look at local business, which ones are doing well and which ones need the help of the community to pull through, we will look at the achievements and accomplishments of our young people and ensure they are celebrated as they should be.

In your opinion how important is local press to your community?

We believe that the local press is paramount to the promotion and continuation of unity and integration in our community that the standard of local media reflects on the people of the area. Here in Essex we enjoy some of the best local newspapers, that promote community spirit in every town they cover, our goal is to interest people in what is happening in other areas of the county, to strengthen are society and get people involved in local projects.

What can you tell us about the nature of your newspaper, its political views and so-on?

As any good editor will tell you are newspaper will strive for impartiality in all things. Politically we will examine the impact of the decisions of local MP’s on their constituents. We will hold all stories the highest level of scrutiny to ensure impartiality and truth. It is the aim of Essex Express to bring you the facts, we believe that the people of Essex are smart enough to reach their own conclusions and will let them do so.

Online Newspaper Analysis

Newspaper Website First Draft

http://robertm-1995.wix.com/essex-express#!home/mainPage

Recommended Blogs to look through

http://maddimearsa2media.blogspot.co.uk/
http://lucyeveritta2media.blogspot.co.uk/

Basis for third draft

This is the newspaper im going to base my third draft on, with the location in the masthead smaller than the name and varying colours to articles as well as a column for articles on other pages and adverts at the bottom

Another students Blog

http://tiffsmediablog.blogspot.co.uk/2009/11/generic-conventions-of-newspaper.html
some interesting ideas for future reference

Comparison of Second Draft to the Daily Mail

I have based the second draft  of my newspaper on the Daily Mail adding more advertisement, increasing the size of the caption from my first draft, as well as reducing the size of the masthead and the picture. I also added the beginning of a second article with accompanying picture. This is slightly different form the Daily Mail but I wanted to make this one as different as possible from the first attempt so when I ask people to compare them I can get more of an insight into what attracts the buyer when it comes to newspaper, is it the amount of content or the lack of it. As well as which colour scheme is most eye catching, I cloned the placement of the masthead   as well as the surrounding adverts.

What I want to change in future drafts is the placement of the newspaper's website beneath the masthead as well as making the price more obvious. 

Second Draft Essex Daily

Article 2 Unemployment in the Braintree Area

Unemployment in the Braintree area hit an all-time high this week at 4.2% at around 2500 people. This may seem low, and indeed compared to some areas or Britain such as Ayrshire at 7% and southern Glasgow at 6%. However this figure of unemployment is the highest it has been since the 60’s and the question has to be asked what the local government is doing to combat the growing unemployment. Braintree MP, Brooks Newmark (43) stated in a speech earlier today ‘we the Braintree District Council and the Coalition government are committed to tackling unemployment in the south-east and in particular the Braintree area.’ What exactly ‘tackling unemployment’ entails is unclear as the budget for infrastructure and public works for the Braintree area has been reduced by 7% this year and what projects have been authorized have had low work force requirements.  

Leo the Lion Article

Lion Loose

Pandemonium has fallen in the Northern District of Colchester early Saturday morning after and fully grown lion escaped Colchester Zoo. Leo the Lion (no joke) escaped his enclosure around 6am on the 2^nd of September and is yet to be recovered by the Zoo staff or the Emergency Animal Response Unit (EARU). Derek Krewe, Zoo manager, 45 made a statement earlier today claiming 'no effort or expense is being spared in the recovery of the animal' also the the enclosures at Colchester Zoo are 'state of the art and completely secure, he described Saturday's events as a 'freak accident'. Conversely Zoe Shurl, 26, Head of Cats at Colchester Zoo had quite a different view of the events on Saturday descrying the enclosures as 'aged and outdated' she also claimed that 'the Zoo and in particular the Large mammal department are grossly understaffed and underfunded'. Ms Shurl blamed the lions escape on the 'poor quality of the enclosure both for security and comfort for the cats and the lack of training for the staff'. Overall something to worry about considering that that Leo enclosure was shared by seven she-lions and several cubs. Colchester Council member Richard  Sprinfeild, 59, told us that 'the culture budget for the Colchester Constituency has been radically reduced, combined with a fall in Zoo visits has led to a lack funding for new enclosures to be built, despite the fact that they were due to be replaced earlier this year.

Compare my Tabloid to Local Newspaper

Master head: Somewhat similar colour scheme red and white, though the Halstead Gazette also has black aswell and and email address underneath, which I am thinking of adding to mine to add authenticity.
Advertisements: the Halstead Gazette has multiple advertisements for local businesses whereas my newspaper only advertises its price and competition, this is something I will need to remedy later
Text: The Halstead Gazette has around 300 words to my newspapers 100, though my newspaper has more than The Sun on which it is based, I am happy with this compromise, but I will try newspaper drafts in future with both more text and less to see which seems most realistic.
Font: As I have stated my newspaper is based on The Sun which is were the font for my master head is from, I believe the font style is used to be memorable the font in my article is standard.          The Halstead Gazette  uses a fairly standard font relying on the impact of the colour scheme and lack of competition the sell the newspaper.
Price: My newspaper is on offer at 50p while the Halstead Gazette is 40p regularly, I will make a questionnaire to see what people would expect to pay for an local tabloid.
Content: Overall the Halstead Gazette content is more intellectual in its content than my own and more concise and profesional in its writing style.

First Draft of Newspaper

Newspaper Plan

Newspaper Plan
Article one Leo the Lion Front - Front Page main article with caption and large picture
Article two Unemployment in the area - Front Page at the bottom continue on Finance page
Article three Struggling Businesses - Finance page

Venn Diagram of Broadsheet, Tabloid and Local Newspapers

First Draft of Newspaper Advert

The idea of a collage of pictures is something that I wanted to experiment with, so I made an advert in this style for an National Tabloid newspaper. For my advert for an local newspaper I will use local public figures and places for the collage.

The Advertisement of Newspapers.

Most national newspapers are household names, this does not prevent multi-million pound advertisement campaign, designed to get the edge on the competition. Local newspapers will try to advertise more out of an desire to become well known rather than to beat local competition, this is because there is rarely much competition for the market for local newspapers, it is rare for an area to support multiple local newspapers. Local newspapers do have to compete with national newspapers, which considering the difference in resources is not always easy. There will always be an more interesting national story than anything that happens locally, therefore local newspapers must try an interest the public in local events.

Local Newspaper Lynn News Advertisement

The Guardian Billboard

Daily Telegraph Billboard

 Both local and national newspapers will use Billboards for advertisement, though they are admittedly slightly different in size. As the Guardian is already an well known newspaper they try to advertise there impartiality and neutrality while the Daily Telegraph advertises the diversity in its content with imagery. The local newspaper adverts try for shock and impact to get people to read there newspaper the bold block capitals are used for a high impact caption, they are also deliberately vague in the wording to intrigue passers by and fill them with an desire to find out the rest of the story   

Local Newspaper Advertisment

Advert Plan

To make my newspaper advert I am going to take pictures of people dressed as local officials, politicians, police and criminals, I plan on incorporating Headlines from newspapers in the style replicated from an former media student. I plan on making an poster which combines local headlines and pictures in a collage with my slogan at the bottom.

Language

The language of an newspaper will depend on its target audience, those aimed at an younger audience will use more provocative and evocative, sometimes informal language. The sentences will be short and succinct and aim for high impact writing.

Newspapers aimed at middle aged to an elder demographic will typically use more formal and descriptive style of writing. Local newspapers will typically have the same style. All newspapers will use small font size 10 or 11 with an bold style for the first few sentences before returning to regular.

Mast Head Final Draft

The Final draft of my Masthead

Handout Results

I found that the Slogan; Keeping it Current was the most popular, the first of the three fonts was the most popular, but what was most interesting was the feedback for the Masthead, I found that the Essex Daily was the most popular layout, but that the name of the paper itself is less than eye-catching. Therefore in my advert I am going to change the name of the paper masthead but retain the style.

Handout Questioniare to for Advert

I want to make an advert that best appeals to my target audience so have made this small handout questionnaire to find out which slogan and slogan font to use as well  which Masthead to use.

Questionnaire Results

I asked 20 local people to fill out my questionnaire to find out: what I should name my paper; what colour scheme to use; how much to price it, and also what paper they are most likely to read in order to study what makes an newspaper appealing. I found that Halstead Express was the most popular name, red and white the most popular colour scheme and people expect a price of between £1.11-£1.50 and also that the Sun is the most popular newspaper from my study group.

Questionnaire Results Bar Charts

Questionnaire

Mast Head 2nd Edition

The second draft of a master head based on the Daily Mail logo.

First Draft of Masthead

This is my first attempt at master head for my newspaper, based on The Sun Newspaper

Tabloid Front page conventions

Tabloids in the UK include, The Mirror,  The Sun and The Daily Mail.
Typically the name of the newspaper will be in large white font embedded on red, creating a high contrast high impact and easily recognizable Logo. The Daily Mail breaks the trend the name of the paper is printed black on white in Old English font with the royal crest in between the words, perhaps to indicate at the Nationalistic nature of the newspaper.
It seems the something of the nature of the Newspaper can be derived from the Master head of the paper. Red on White will typically be a low-brow newspaper focusing on, celebrity, sport and overall inconsequential matters. Black on White with an royal emblem such as Daily Mail and the Independent will typically right wing newspaper focusing on politics, internal and international affairs and finance, though they will most likely have sports section as well. 

A Tabloid will focus on one article on the front page and accompany it with an large picture and a caption. the more outlandish the better, the caption will often be an pun or alliteration, the cleverness of the pun and the amount of writing on the article depending on the target audience of the Newspaper.

Examples of Newspaper Logos

I plan on showing this document to people in my area to find out which people find the most eye catching, as well as which Logos have connotations of, intelligence, celebrity and which are unappealing and why. 

So far I believe the Jubilee sign signifies an right wing paper which are anti immigration. Those aimed at the working population are white on red. Conversely the broadsheet The Guardian is in blue when it is a left wing paper which is more commonly associated with the colour red. The Guardian logo is in lower case, which has been scientifically proven is easier to read, and done in two shades of blue, overall it creates an easy to read master head with connotations of intelligence. In contrast the Independent logo is in block capitals, which coupled with the picture has an high impact effect. The Financial Times logo is perhaps the most droll of the selections, it has connotations of intelligence, and law.

Project Outline

Task 1: Research into Newspaper Tabloid Front page
Task 2: Research into Master heads, Price, Pictures, Stories, Layout, Language, Compare to Local paper (e.g Halstead Gazette)
Task 3: Questionnaire, ask locals to choose between various Names, color schemes and font styles and what people want to read
Task 4 Make Newspaper using research and survey results